City of Rotterdam Play attention
How a true and heartbreaking story of a fatal traffic accident, inspired the team of ‘Play Attention’ to create an original solution to raise awareness for the danger of using smartphones while cycling. The team worked with a leading traffic lights manufacturer to create a working prototype of Play Attention. They also convinced the city of Rotterdam to participate in a real-life pilot to launch Play Attention. We made this casefilm for their project. BEKIJK MEER CASES
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